A Key for Long Term Student Retention – the “Rest” of the Family (Part 2)

(continued from Volume 25 | Issue 3) As we discussed in the first segment of this piece, when you look around the martial arts industry with a keen eye, you start to see some patterns. Two schools can exist in the same neighborhood, one struggling with student retention while another boasts impressive retention rates. The difference often isn’t about teaching quality or even pricing. Instead, it’s about understanding a fundamental truth of student retention: A family that kicks together, sticks together. Based on the best statistics I’ve been able to assemble from my own schools, and from other successful operators, it’s easy to see the scope of the positive impact