If you’ve been following along with our marketing tools and systems, you’re now faced with a real and inspiring challenge. What do you do with all these new student leads? Many of our members have generated several hundred, and in some cases, even a couple of THOUSAND new prospective students over the past few months. Now, it’s time to leverage this MASSIVE opportunity and set new records for the Back-to-School season! Savvy owners are executing a series of strategies to maximize this situation. Here are three pillars of our marketing strategy. FIRST: Review and Update Lead Magnets We’ve been meticulously reviewing and updating our lead magnets—the content and offers on
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