Let’s first start with the multiple definitions of the word “branding.” I think the clearest brand definition is that of livestock branding. This is the marking of animals to indicate ownership. Or, in advertising, a brand is simply a name, logo, slogan, and/or design scheme associated with a product or service to clearly identify it amongst the competition. One of the best lessons I had was when I visited all of world-famous illusionist Criss Angel’s shops in Las Vegas. His brother, my student at the time, took me on a tour to illustrate what they did to build the Criss Angel brand. He in particular pointed out, in his words,
This content is restricted to site members. If you are an existing user, please log in here.
New users may register below.