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Build a Community in Your School

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You’ve got to communicate consistently and service your students in what they need, whether you do direct instruction or long-distance training. That applies to whatever the case might be, in regards to your customers. I feel that structure is important: you have a pattern in terms of what you teach, how you teach; students know your instructors and everything is clear. In my schools, we do weekly calls where we talk to everybody. Even if they cannot make it, students can always see the recorded events at their leisure. We had our last spring camp the second weekend of April. We do two of those a year. Before, we used

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Master Carlos Machado
Master Carlos Machado
Master Carlos Machado is one of the pioneers of Brazilian Jiu Jitsu in the United States of America. Currently a Coral Belt, and promoted to Black Belt by Carlos Gracie Junior, Carlos Machado came to the USA in the early 1990’s with his brothers where they formed the RCJ Machado Jiu Jitsu Association, one of the strongest BJJ organizations in the world today.

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