Does Your School Have the X Factor? (Part 1)

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Stephen Oliver column
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I’ve been pondering…what’s the X factor that makes some school owners wildly successful and others failures?  It’s a difficult question. For some of the answer, I’ve looked back to my many years running schools. For my own organization, truth be told, more branch managers failed than succeeded. It wasn’t for lack of “prescreening” the new hires. It certainly wasn’t a lack of training and training opportunities. It wasn’t for a lack of effective systems. Most in our industry fail by default. They never really look for education. Never get an opportunity to learn about all of the many details that are involved with really running a business. They think that

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Grandmaster Stephen Oliver
Stephen Oliver has built the longest-running and one of the most successful martial arts business coaching programs in the industry, Martial Arts Wealth Mastery (MartialArtsWealth.com). For more than four decades, he has coached martial arts school owners on growth, profitability, marketing, enrollment, retention, and professional school management—including some of the highest-grossing and most profitable martial arts schools in the industry. Martial Arts World Magazine has described Oliver as “the most influential voice in our industry.” A 10th Degree Black Belt, Oliver was inducted into the Tae Kwon Do Hall of Fame in 2026 with its Lifetime Achievement Award. He is also the founder of Mile High Karate, CEO and Chairman of NAPMA, and Publisher of Martial Arts Professional magazine.