Continued from the previous Issue Another example: Let’s say you spent $10,000 with your local television station, radio station or newspaper. The ads ran — and not too unusually, the phones didn’t ring. Rather than the flood of calls you expected, you get four calls and two enrollments. Then the bill shows up. What do you do? Well you can do several things: Just pay the bill, take your lumps and walk away; Sit down with the ad rep, his supervisor and anyone else you can get in front of, and explain your dilemma. Explain that $25 per call would be great. $50 per call, okay, Maybe you could even
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