Fire Those Who “Suck the Life” from Your School (Part 1)

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2002
Stephen Oliver column
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I was listening to Tom Peters one day and he was talking about an accounting firm that took a rather radical approach to building their business: they fired the bottom 30% of their clients! They sat down, took a look a their client roster, and evaluated them on the basis of several factors: Is this someone that we enjoy working with, who adds value to our practice and who enhances our business? Is this someone who pays on time and contributes at a level proportionate to the time they take to service. I really hate to admit it, but I used this idea rather aggressively a few years back, and

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Grandmaster Stephen Oliver
Stephen Oliver has built the longest-running and one of the most successful martial arts business coaching programs in the industry, Martial Arts Wealth Mastery (MartialArtsWealth.com). For more than four decades, he has coached martial arts school owners on growth, profitability, marketing, enrollment, retention, and professional school management—including some of the highest-grossing and most profitable martial arts schools in the industry. Martial Arts World Magazine has described Oliver as “the most influential voice in our industry.” A 10th Degree Black Belt, Oliver was inducted into the Tae Kwon Do Hall of Fame in 2026 with its Lifetime Achievement Award. He is also the founder of Mile High Karate, CEO and Chairman of NAPMA, and Publisher of Martial Arts Professional magazine.