Decor is a crucial element to your lobby. If you’re aiming at upper-income people who go to a country club, the dentist office they go to is beautiful, where they work may be nice—and then they come to your martial arts school and it’s just an empty room with a couple of mats, white walls, and a couple of slogans painted on the walls, they might think, “Whoa! This is not what I’m used to!” It can set up a disconnect with the person. At my school, our training hall is very colorful; we have it painted in maroon and a deep gold, with green walls in certain areas, and
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