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How to Add Value to Upgrade 80% of Trial Students (Part 1)

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Warren Buffett says “Price is what you pay, Value is what you get”. Price is never a concern until the value is understood. Add value and the price will be insignificant. Add value by making sure everything was done correctly for them during the enrollment process. (that’s another article) Schedule their free birthday party at the front desk, before you begin the intro tour. Review the citizenship form and ask what specific improvement they need to accomplish in order to earn their white belt next class. Add value by scheduling their first 5 classes when you enroll them. Give them an index size card with the first 5 classes laid

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Grandmaster Lawrence Arthur
Grandmaster Lawrence Arthur
Grandmaster Lawrence Arthur has been a martial artist, specializing in Karate, Kung Fu, Kenpo, Shotokan, and Goja Ryu, since 1968. He owns 40 Super Kick Karate locations and is founder of the American Freestyle Karate Association (AFKA). A world champion and hall of famer, Lawrence also runs the Black Belt Success Systems consulting firm, which trains martial arts instructors on proper business practices and is used by schools all over the country.

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