During your evening to be effective remember there are really only three important elements: Enrollments, Retention, and Renewals If an activity does not positively contribute to one of these then it falls into the “Not Important” category. What mediocre school operators fail to focus on are that those are important areas, but not urgent. Generally important but not urgent areas include: Internal and external marketing efforts; Student retention; Renewal preparation. A note about students and your time:With few exceptions, your time can be eaten up by students who fit in one of two categories. First: Your AAA Black Belt Club, 5-days-per-week loyalists and your D-negative and disgruntled students. You must
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