Not everyone is motivated the same way. Some people are “Towards” while others are “Away From”. Let me explain – Towards people are motivated by achievement and reward, good results – like being thin, while Away From people are motivated more to avoid pain, failure, or negative consequences like punishment. Towards Some examples of Towards motivators: Get thinner Be richer Be a teacher Win the competition Get a raise or promotion Fame and fortune Away From Some examples of Away From motivators: Being fat and unhealthy Being poor Getting injured Losing or looking stupid Being fired Broke and homeless These are all powerful, but different. Interestingly, more people are Away
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