Long term student retention is the cornerstone of a successful martial arts school. While flashy marketing and new enrollments often dominate the conversation, your long-term profitability depends far more on your ability to keep students engaged, progressing, and connected to your community. Unfortunately, many schools unintentionally create barriers that literally push students, and their parents, out the door. Let’s examine three of the most common (and costly) retention blunders in our industry and how to avoid them. Blunder #1: World Champion Martial Artist – White Belt Teacher This is one of the biggest traps in our industry. Being an extraordinary martial artist is not the same as being an extraordinary
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