Hashtags are the unsung heroes of social media advertising. They’re free to use and reach upwards of hundreds of millions of different users, depending on which ones you use. Instagram is now the third most popular site in the entire world, with 1 billion users, behind only Facebook and YouTube. With hashtags, you’ll gain countless more likes, followers, and hopefully, more students. But you shouldn’t use just any general hashtag, make sure you’re using some specific to your school as well. #martialarts will reach millions of people, but how many of them are actually local? #yourmartialarts[schoolname] is good, but unless they’re already a student or parent of a student, potential
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