Years ago, at the recommendation of my friend Tom Callos, I read a book for which I have since gained increasing respect. The book is called The E-Myth by a gentleman of the name of Michael Gerber. Since I first read his book, I’ve had several opportunities to hear him speak, and have met him in San Francisco. His book describes the martial arts “industry” perfectly. He says that most small businesses in the United States were founded by a technician (read: Black Belt or Instructor), who one day had an “Entrepreneurial Seizure,” and for some mysterious reason became convinced that they should be self-employed. The ensuing reality is that
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