The Great Fallacies When You Start Your Business (Part 2)

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5: Now that I own the place…I’ll teach the stuff that I enjoy. Whoops — another reality check. The person who writes the checks is ultimately in charge. Wait: That’s not you. The customer writes the check. Do what you enjoy and risk not finding anyone who wants to write the check. Ultimately, you must figure out what your market wants and give it to them. If you don’t, someone else will. You just love the newest hard-core martial arts trend? Great — train to your heart’s content on your own time, but be really careful not to skip giving your customers what they want. 6: I’m my own boss.

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Grandmaster Stephen Oliver
Stephen Oliver has built the longest-running and one of the most successful martial arts business coaching programs in the industry, Martial Arts Wealth Mastery (MartialArtsWealth.com). For more than four decades, he has coached martial arts school owners on growth, profitability, marketing, enrollment, retention, and professional school management—including some of the highest-grossing and most profitable martial arts schools in the industry. Martial Arts World Magazine has described Oliver as “the most influential voice in our industry.” A 10th Degree Black Belt, Oliver was inducted into the Tae Kwon Do Hall of Fame in 2026 with its Lifetime Achievement Award. He is also the founder of Mile High Karate, CEO and Chairman of NAPMA, and Publisher of Martial Arts Professional magazine.