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The Great Fallacies When You Start Your Business (Part 2)

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5: Now that I own the place…I’ll teach the stuff that I enjoy. Whoops — another reality check. The person who writes the checks is ultimately in charge. Wait: That’s not you. The customer writes the check. Do what you enjoy and risk not finding anyone who wants to write the check. Ultimately, you must figure out what your market wants and give it to them. If you don’t, someone else will. You just love the newest hard-core martial arts trend? Great — train to your heart’s content on your own time, but be really careful not to skip giving your customers what they want. 6: I’m my own boss.

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Grandmaster Stephen Oliver
Grandmaster Stephen Oliver
is a 9th degree black belt and is the founder and CEO of Mile High Karate schools and founder of the Martial Arts Wealth Mastery Program, formerly Extraordinary Marketing.

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