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What’s Your CSQ? (Part 1)
What is your Customer Service Quotient? Here are two important areas to consider: Admission Policies The martial arts are well founded in tradition. We all know the story of the Kung-fu temple that would keep students outside the gate for days before admitting them, but do we all understand that that process was necessary to keep a poor temple with limited resources from accepting people who weren’t truly committed to their goals? Hopefully you have a better marketing plan than that. Admission policies in the 21st century are more commonly, at least, a free trial lesson or low-cost introductory course. I believe the goal of a modern martial arts school