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12 SEO Tactics to Increase Martial Arts School Website Traffic (Part 2)

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2. Write Quality Original Content If you want users to find and return to your site, you need quality content that is original, comprehensive, and evergreen. Original content shows the audience your unique Martial Arts perspective and expertise and enables them to build a relationship with you. What’s more, search engine algorithms, especially Google, are designed to sniff out unique content. Those who practice good SEO and publish trustworthy original content are likely to increase searches. Ideally, your content should be comprehensive. That means the content you publish answers everything a user might want to know about that topic, like; programs, benefits, staff, etc. Comprehensive pages help show search engines

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