Tip #1: Include Your Martial Arts School’s Unique Selling Point(s) You want to write a description that conveys your website’s unique selling point (USP). Think: why is my page specifically better than all the other Martial Arts Program pages in the results? Use this piece of research: A study in 2014 conducted by the Institute of Neuroscience and Psychology at the University of Glasgow suggested that human emotion can be categorized into four main buckets: Happy Sad Angry/disgusted Afraid/surprised So be sure to make an emotional appeal with your message because emotional advertising has always been found to have a lot of success tapping into people’s feelings. Using emotion the
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