7 Deadly Sins of Sales Professionals, Part 1

Before I begin with this month’s column I want to share with you a concept that I remind all of my clients and newsletter members of every single month, The Art of Translation. As readers and serious students of sales, deal flow, business and the sales presentation, your focus while reading all articles (with highlighter in hand) is to ask yourself with each sentence, “How can I translate what I’ve just read into my own situation?” I guarantee you can, if you’re adept at the art of translation. Quite honestly, it’s as simple as having the mindset that you’re about to learn something, deciding that you will learn! Let’s begin…

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