Are You Taking Advantage of the Greatest Disruption in Martial Arts Marketing History?

Right now, we are experiencing the greatest transition in marketing power we’ve seen in the history of the martial arts. We’ve lived through some pretty big shifts in our industry: The Karate Kid era, which changed the perception of the martial arts and made family martial arts possible; the advent of after school martial arts with summer camp, which brought us a whole new market at a whole new price point; and then the Great Recession, which made the martial arts an unaffordable luxury to many struggling households. Today, we are witnessing a massive shift in power away from big national media outlets (like television stations, newspapers, and the Yellow