Right now, we are experiencing the greatest transition in marketing power we’ve seen in the history of the martial arts. We’ve lived through some pretty big shifts in our industry: The Karate Kid era, which changed the perception of the martial arts and made family martial arts possible; the advent of after school martial arts with summer camp, which brought us a whole new market at a whole new price point; and then the Great Recession, which made the martial arts an unaffordable luxury to many struggling households. Today, we are witnessing a massive shift in power away from big national media outlets (like television stations, newspapers, and the Yellow
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