How one program changed a school’s financial future. A few years ago a dedicated martial artist, we’ll call him “Master C” to protect his privacy, was doing pretty well: His school was earning $10,000 a month in a rural community of only 35,000 people. Out of curiosity, he attended an after school martial arts seminar and halfway through said to himself, “This would never work in my community.” He was comfortable doing what he was doing, and really didn’t need to change. He was a great role model to his students, and the parents of his young students would ask how he could spend more time influencing their lives. Over
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