If you do a quick Google search on social media trends for 2022 and beyond, the first trend that will pop up repeatedly is the expected growth of TikTok. Currently, Instagram holds the first spot for social marketers and has been giving the highest return on investment, but things are changing. This is sure to have an impact on the martial arts industry as well. According to Hootsuite, Instagram’s active users in 2020 grew at a 6% rate, but in 2021 from January to September TikTok grew from 689 million to over a billion users which was a 45% increase. Also, Google search trends show TikTok has gone up by
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