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Elon Musk’s Twitter Strategy: Chaos or Genius?

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Most of what you’ve heard about Twitter after Elon Musk became its new owner has been about chaos. Massive employees released, questionable policy changes, big company marketers leaving, and top executives departing. Despite all of the controversy going on with Musk’s dramatic takeover of Twitter, daily use of the social platform had reached “all-time highs” in the first week. In fact, the user growth had a 20% uptick and even higher in its largest user market, the US. Independent research firms have data which indicates that downloads and activity on Twitter are rising since Musk took over. It appears that under his leadership, there has been a resurgence in the

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