Sometimes the best method of sales is not selling at all. When you get into a sales situation, it’s easy to start thinking that you have to follow the root word, and sell. In fact, that is precisely what you must not do. You don’t need to sell them on the idea of martial arts or after school martial arts because that implies that you have to win them over. Instead, help them. Think of every sales situation in terms of creating a win-win situation. If there’s a loss to be had, it will be yours. You might win the sale, but lose some integrity in their eyes. Or you
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