Facebook Warns Apple Users That Tracking Data Keeps It ‘Free of Charge,’ May Affect Small Businesses

apple track screen
You may have already seen the warning message on Facebook and Instagram. The company has begun warning users on Apple devices that their data, shared to target ads on the platforms help keep them “free of charge,” according to Facebook’s blog. Apple users may see popups notifying them that new privacy requirements on Apple’s iOS 14 force apps to ask permission to collect data from users, including search histories, that are used to target ads on personal feeds. “We will show an educational screen before presenting Apple’s prompt to help people make an informed decision about how their information is used. It provides more details about how we use data

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