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Facebook Warns Business Owners That iOS 14 Privacy Features Will Affect Marketing Ability

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Facebook is publicly campaigning against Apple’s latest iOS update, claiming that iOS 14 could “significantly impact” marketing and advertising campaigns. In a move that’s causing mass frustration with users, many martial arts school Facebook pages have received a pop-up on the site explaining that “Apple has announced product and policy changes that may significantly impact the way you can run ads, measure performance and engage your customers.” Earlier in 2020, Facebook estimated that ad revenue could drop between 50% and 60% because of the new privacy features. The privacy feature affects the Identifier for Advertiser (IDFA), which allows advertisers to collect data across apps and platforms. Though the new changes

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