Follow-Up is the Key to Growing Your Martial Arts School You want your school to grow, so you sometimes must go after the customer with telephone calls, texts, and emails, and even direct mail marketing. If you have received any responses from your website, Facebook posts, or ads, you need to follow-up. Even if prospective students have made an appointment, you need to confirm the appointment to be sure they stay motivated to show up. If you are smart, you have an automated follow-up system like ATLAS that sends emails and texts without taking time away from you or your staff. However, no matter how good your marketing automation
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