Google knows that diligent consumers do some research first before committing to, say, a certain martial arts school. With Google’s new local campaigns, school owners now have the option to increase the likelihood that potential students will actually visit the school. Google Ads will enhance your ad with a user-provided school location, ad copy, images, a budget, and a bid. In other words, you can write your own listing in Google and they choose how much to spend promoting it. We recommend using a small budget at first, to test the effectiveness, and then maybe changing to text and pictures each month to see how to improve your results. Your
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