MAWN: Almost all products that are targeted to kids’ fitness and elementary schools are targeted at physical education teachers. What you guys are doing is kind of cutting out the middleman. KP: We’re delivering directly direct to consumer. MAWN: The last three weeks of the school year, parents were up to here and didn’t know what was going on. A lot of these solutions stare you in the face pretty quickly. But in working with the public education system, you’ve done a lot; you guys have done lots of work directly with administration and above. How was that experience? How did you drill into those relationships? KP: Let’s pretend you
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