A study published in September by Quintly has presented new, useful findings in their latest survey of Instagram posts. One such finding is that image posts are still king when it comes to content, leading the way over video and Carousel posts. Quintly found that image posts were 68 percent more popular than video posts, which only saw 18 percent of user engagement. Another finding was that the ideal length of image captions for smaller businesses was between one and 50 characters, so keep your captions short and sweet. When it comes to the number of emojis used in a post, the study found that “the higher the number of
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