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How to Add Value to Upgrade 80% of Trial Students (Part 2)

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Add value after the first class by sending parents a thank you card for their trust in you to mentor their child. Send the student a good job card and let them know that you thought they would make a great candidate to become one of your black belts. Add value by setting up a mini private lesson after class and teach black belt material for 3 – 5 minutes. And invite them to the monthly or weekly black belt workshop. Tell them “You’re the type of student that I know has what it takes to become a black belt here in the academy. Add value by scheduling a Parent

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Grandmaster Lawrence Arthur
Grandmaster Lawrence Arthur
Grandmaster Lawrence Arthur has been a martial artist, specializing in Karate, Kung Fu, Kenpo, Shotokan, and Goja Ryu, since 1968. He owns 40 Super Kick Karate locations and is founder of the American Freestyle Karate Association (AFKA). A world champion and hall of famer, Lawrence also runs the Black Belt Success Systems consulting firm, which trains martial arts instructors on proper business practices and is used by schools all over the country.

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