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Most martial arts schools have a Facebook page and do a bit of marketing through it. Schools promote their events, programs, classes and achievements and other activities to attract more attention to their schools. When you add ‘paid advertising’ to your marketing mix, there are some new concerns you’ll need to be conscious of. Facebook provides a tool that you can use through the Facebook ad manager called the Relevance Score. So what is Facebook’s Relevance Score? Your Relevance Score is a measure of the “quality” and engagement of your ads. Essentially, based on the audience you’re targeting, and the ad content you’re using, how ‘likely’ are these ads to