MAWN: Some school owners face challenges and become overwhelmed and fail, but you used the COVID crisis as inspiration to build an even more profitable and resilient business. Tell us how you ‘thought’ about this challenge and how to think about future challenges. LA: First, nothing can put you out of business unless you are willing to give up. So we adapted and produced more classes through video by doing them virtually. You can find ways to maintain the students you already have under nearly any circumstances. Sometimes you have to adjust your business model , so we adjusted to, not only, teaching classes virtually, but also by adding TONS
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