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Is Taekwondo in Crisis? (Part 5)

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MAW: That’s fantastic. There’s two ways to market a school, essentially. One, is you pay for media, whether it’s Google Pay Per Click, or it’s Facebook ads, or television, or radio, or newspaper, direct mail, whatever–you buy media. Second, is essentially working with the community in some way. Either you’re at a carnival or a festival or a picnic, or you’re meeting people at an elementary school, or you’re in local businesses, something like that. There are these two different dynamics. One of the things that you’ve accomplished by working with the community so deeply is you sort of end up becoming the Karate Guy. You’re the Taekwondo Guy. You’re

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