Selling To Today’s Customers What is selling? In its simplest terms, selling is the process of helping a person to conclude that your product or service is of greater value to them than the price you are asking for. Our market society is based on the principles of freedom and mutual benefit. Each party to a transaction only enters into it when they feel that they will be better off as a result of the transaction than they would be without it. In a free market, the customer always has three options with any purchase decision. First, the customer can buy your product or service. Second, the customer can buy
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