MAWN: There aren’t many in the martial arts industry that get into the industry just because it’s a way to make a dollar. Almost all of us get into this because it’s made such an impact in our lives, and we think we can impact other people as deeply as we’ve been. Having said that, let’s talk about the business dynamics too. I would say this isn’t a typical add-on fitness or kickboxing thing where the attrition rate is astronomical and the tuition is very low. These are more like traditional martial arts students, right? JB: We consider it ‘premium time.’ It’s held on Tuesday, Thursday, and Saturday mornings because somebody with Parkinson’s,
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