The Great Fallacies When You Start Your Business (Part 1)

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Fallacy
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When you first become self-employed there are often a series of fallacies that creep into your thinking without even being recognized or questioned. The following is far from an exhaustive set of these fallacies— but, clearly some of the major ones. To those of you who have been self-employed for some period of time — I apologize for belaboring what may appear obvious to you from your experience. 1. Now that you are self-employed you get to “set your own hours.” There’s a joke. Once you become truly self employed, the first indication may be that queasy feeling in the pit of your stomach that is your payroll, home payment

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Grandmaster Stephen Oliver
Stephen Oliver has built the longest-running and one of the most successful martial arts business coaching programs in the industry, Martial Arts Wealth Mastery (MartialArtsWealth.com). For more than four decades, he has coached martial arts school owners on growth, profitability, marketing, enrollment, retention, and professional school management—including some of the highest-grossing and most profitable martial arts schools in the industry. Martial Arts World Magazine has described Oliver as “the most influential voice in our industry.” A 10th Degree Black Belt, Oliver was inducted into the Tae Kwon Do Hall of Fame in 2026 with its Lifetime Achievement Award. He is also the founder of Mile High Karate, CEO and Chairman of NAPMA, and Publisher of Martial Arts Professional magazine.