The Power of Creating a Personal BRAND, Part 1

The great Grandmaster Jessie Bowen chats with us about branding, Who’s Who in the Martial Arts, and the Who’s Who event in June. MAWN: You’ve built an approach to personal brand marketing that’s really unique in our industry. The advent of social media and proliferation of Facebook, Twitter, and Instagram have given us platforms where we can build a real brand around ourselves and our schools, and you have some unique approaches to that. The first place to start is your background and martial arts lineage. You started training in 1975 in North Carolina, and you’ve been in North Carolina for a fair amount of your martial arts career. And