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The Power of Creating a Personal BRAND, Part 3

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MAWN: With Who’s Who in the Martial Arts, you’re trying help folks who haven’t had their story told, now have the opportunity and ability to be next to their martial arts heroes, nominate their martial arts heroes for recognition they might not have received otherwise, and this could be a great public relations tool for them. If I’m running a martial arts school in Kentucky and I’ve never had the opportunity to train with Bill Wallace, I now have the opportunity to be a coauthor or be featured with Bill Wallace; and that can’t do anything but help my level of credibility in my community, right? You’ve got this concept

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