One of the most basic tenets of self-defense is to use your strong points and cover your weak points. If you want to survive, you don’t attack an assailant’s fist with your face . . . Your business should follow the same model: use your strong points, and cover your weak points. What are your strong points? If you have a professional martial arts school, you are probably a great teacher. Your students love your classes. They respect you and cherish the time you spend with them. You should spend most of your time teaching and mentoring, to keep your student retention high and encourage word-of-mouth advertising. If you love
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