What Will Your School Look Like When It’s Done? Part 6

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Krav Maga class
Advanced warrior training at Karate America world headquarters
MAWN: You’ve had the opportunity to work with school operators of every type, size, creed; you name it. If one of our readers is in the bottom 50 percent of the industry—let’s say he’s got fewer than 100 students, has been doing this for a fair amount of time, and is looking to break through to the next level—where would you start? BC: I would start with the front door. If you can’t get people through the front door then you can’t build business and you cannot make a profit. I started my school with what everybody hates: VIPs. I stood at the gas station three blocks from my house

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