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12 SEO Tactics to Increase Martial Arts School Website Traffic (Part 5)

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5. Use Short, Descriptive URLs Improving your URL structure can significantly impact your Martial Arts website on-page SEO with relatively little effort. A clean URL can help search engines understand your program pages and gives you a more user-friendly appearance in the SERPs. Best of all, it’s relatively easy to do, even for SEO beginners. An effective URL should: Use keywords: Try to include your primary keyword, if you can. (Martial Arts) Be readable: When your visitor reads the URL, it should be easy for them to understand what the page is about. AfterSchoolMartialArts.org Be concise: Shorter URLs (around 60 characters) are preferable. That’s because many search engines can’t process

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