ABM: Always Be Marketing

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In my Turn-Around role with my own schools I was VERY good at filling the pipeline with new students.    Of anyone I’ve seen, the #1 and #2 people in our industry for running a school up FAST are myself and Jeff Smith. I haven’t seen anyone else come close. How I did that varied greatly over the years. In some cases I could take a school that was doing only 4 or 6 enrollments a month and do 20 or more just by keeping track of all of the Introductory traffic and being effective at closing EVERYONE. In just about every case this was where I started. In other

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