ABM: Always Be Marketing

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In my Turn-Around role with my own schools I was VERY good at filling the pipeline with new students.    Of anyone I’ve seen, the #1 and #2 people in our industry for running a school up FAST are myself and Jeff Smith. I haven’t seen anyone else come close. How I did that varied greatly over the years. In some cases I could take a school that was doing only 4 or 6 enrollments a month and do 20 or more just by keeping track of all of the Introductory traffic and being effective at closing EVERYONE. In just about every case this was where I started. In other

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Grandmaster Stephen Oliver
Stephen Oliver has built the longest-running and one of the most successful martial arts business coaching programs in the industry, Martial Arts Wealth Mastery (MartialArtsWealth.com). For more than four decades, he has coached martial arts school owners on growth, profitability, marketing, enrollment, retention, and professional school management—including some of the highest-grossing and most profitable martial arts schools in the industry. Martial Arts World Magazine has described Oliver as “the most influential voice in our industry.” A 10th Degree Black Belt, Oliver was inducted into the Tae Kwon Do Hall of Fame in 2026 with its Lifetime Achievement Award. He is also the founder of Mile High Karate, CEO and Chairman of NAPMA, and Publisher of Martial Arts Professional magazine.