It’s great when you have connections with influential people, like the mother who heads up the PTA for one of your children’s programs. When this type of person pushes your after school or summer camp, you’re bound to get significant numbers of prospects to follow. Word of mouth is very powerful, but every one will not respond the same way, so you have to have options for greater success. For example, another parent hears how great one of your programs is through the enthusiastic PTA member and she tells them to call the school. My experience has shown me that half may call, but the other half do not want
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