Grandmaster Troy Dorsey, whose Mansfield, TX martial arts school has been operating for 37 years, describes his powerful follow-up system. MAWN: You’ve had a great record over the last year of getting people taking advantage of an offer online and following up with them in a way that gets them in for their appointment, and then their appointment goes well and they enroll. What might you say to a school struggling with that? What do your systems look like and how seriously do you take new opt-ins, leads, and appointments? TD: That’s exactly how we have to keep our schools open. We’ve tried locking the back door many times but it just
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