Is Everyone in Your Boat Rowing in the Same Direction? (Part 2)

Stephen Oliver column
What Else Could I Do To Improve Results? What could I do to make sure that I generate more leads, more intros, and more students, not just “exposure”? In most cases “exposure” or “branding” is the byproduct, not the primary objective. The key is to be a constant whirlwind of activity; to constantly look for new ways to share the benefits of your program with your community, and to be VERY, VERY focused on turning EVERY activity into IMMEDIATE and long-term new student enrollments. If you must have 20 or 30 marketing activities a month to generate 20 or 30 new students, fine—get busy! As a very simple observation, your

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