In a 2019 Facebook webinar, the company revealed their findings as to what makes a Story go viral. Be sure to keep these qualities in mind as you create content for the rest of 2020: Be efficient. Get users’ attention from the very first frame and maintain it throughout. Use sound. Eighty percent of Stories with sound saw better results than those without. Text-minimal is key. Don’t overload your frames with text or you risk distracting the viewer. Creativity. Creative ad stories were 56 percent more successful than ads that weren’t. Branding is essential. Top-performing ads use key messages and branding right away. Call to action. Tell the viewer what
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