Generally speaking, many school owners feel that print advertising for your martial arts school is too expensive and brings a low return on investment. Gone are the days when it paid to have a big yellow pages ad or a steady presence in your local newspaper. But there are still a few instances where print advertising brings a respectable return on investment. One of those is summer camp advertising. Many local newspapers will publish a special Summer Camp magazine or at least a special section about summer camps sometime in March to help parents plan ahead for the summer. They will list options, write articles, and print ads of the different camps
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