The Importance of Content for Visibility

There are two reasons why content makes such a huge difference in search visibility. First, it’s what people want whenever they look for something. The more, good quality, keyword rich content you create for your website, the higher your chances of ranking higher on the search engine. Second, content is what search engines analyze to determine how to rank your pages. The relevancy between your content and search queries are essential. When the algorithm crawls a page, it determines the topic and analyzes factors such as length and structure to assess the quality of the content. Based on that, it will match a page with the person’s search. This is