Niantic, the mobile gaming company that helms Pokémon GO, has opened their platform to small businesses who want to become “sponsored locations.” A sponsored location is a spot officially recognized in game as a place where players can catch Pokémon or duel, driving foot traffic. In the past, mega-corporations like McDonald’s and Starbucks turned their stores into sponsored locations during the heyday of Pokémon GO back in 2016. Now, Niantic is allowing small and medium-sized business to have a turn. Businesses interested in being a sponsored location need simply submit an application to Niantic and wait, as the company has been rolling out their beta program on a regional basis.
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